Without a doubt: in the mid 1930s the time was absolutely ripe for the invention of veneers and for the „Hollywood smile“. The US film company, 20th Century Fox, had just contracted the child star Shirley Temple, and as such, “Shirley mania” was triggered in the United States that lasted four years. Yet, not only the child star, but also the directors complained about the crooked teeth of the girl, who was nine at the time. Thus, there was always a dentist ready on set, waiting with white veneers. Back then, veneers were especially frequently used for the then popular close-up shots. Of course the veneers of those times have hardly anything to do with the modern-day 4EVER-WHITE veneers by the veneer specialists in Munich, as they were much thicker, had to be elaborately stuck onto the teeth with adhesive and only remained on the tooth surface for a couple of hours. It was the Californian dentist Dr. Charles L. Pincus, the founder and first president of the American Academy of Aesthetic Dentistry, who noted in 1937: „A winning smile, displaying a row of even, natural and shimmering white teeth, is a key factor for attaining that hard to describe, all-dominant characteristic, generally referred to as personality.“
Pincus is considered the father of the Hollywood smile and of modern-day veneers. Among his most famous patients was the film star Marilyn Monroe – the diva also had problems with her veneers, which refused to remain fixed to her teeth for more than one day. Another famous wearer of veneers was James Dean. It is thanks to the two dentists R.J. Simonsen and John R. Calamia that veneers have become ever more popular since 1982 – the reason: they had discovered a new adhesive technique which provided the decisive breakthrough for veneers. Since then the adhesive has improved continually, so that today the wafer-thin 4EVER-WHITE veneers by your veneer specialists in Munich are sure to remain perfectly in place for many years.